A report has surfaced that Google is in discussions with Samsung to promote the Google Assistant and the Play Store over Samsung’s own alternatives, such as its own assistant Bixby and its Galaxy App Store.

Samsung is by far one of the world’s biggest smartphone manufacturers and a leading Android device maker. Whilst the company’s devices do run Google’s Android operating system, it has tried to build out an ecosystem of its own software that runs atop of Android.

On top of this, Samsung has tried to make its own assistant, Bixby, the most accessible option for customers via a dedicated button on its smartphones. It seems…

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