Anker, the company most famous in tech for its excellent power banks and cables, launched a host of new products in New York today. Highlights include a new security camera under the company’s eufyCam brand, a robot vacuum and a Fire TV soundbar in collaboration with Amazon.

The latter was originally previewed at IFA and is part of Amazon’s step into Fire TV branded audio visual. It has Fire TV built-in and adds the service plus much better audio to your existing TV. At $229 in the US it’s an affordable entry point for both streaming and soundbars.

Anker’s eufyCam 2 was one of the main products showcased at the event, with a two-camera package to cost $349 in the US, available November. The brand is coming up against some stiff competition with Amazon-owned Ring recently launching two cameras for just $59 and $99. 

The eufy line also saw a new video doorbell and other security products launched at the Anker On Board event today.

But if the eufy products look a bit expensive compared to the competition, Anker is still most competitive with its bread and butter power and power delivery accessories. Its power banks are among the most reliable and best performing on the incredibly crowded market, and the new PowerCore+ 10,000 for $41.99 looks like a good bet with its built in USB-C cable for 18W fast charging and 10,000mAh capacity.

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