Startup founders often underestimate the power of good marketing. You can have a great product or service but unless people hear about it, what is the point?

Marketing will allow you to gain brand recognition, attract loyal customers and create a lasting legacy.

It should never be an afterthought. Marketing should be a key part of your business strategy from day one. While in the past it was often expensive and time-consuming, with the internet, marketing is accessible to everyone from the multinational CEO to the bootstrapping entrepreneur working out of their living room.

Read next: How UK startups can secure investment.

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