You’re likely now becalmed.
Apple has given you a choice of new iPhones over which to drool and argue.
You can bet, however, that executives of other brands watched Apple’s event yesterday and seethed.
Why can’t we have such adulation? Why can’t we get away with dressing so badly and still be cheered?
Also: iPhone XS: A cheat sheet for professionals TechRepublic
There’s always, though, at least one brand that tries to leap on the Apple bandwagon and disrupt the band.
Yesterday, it was Huawei.
The Chinese handset maker couldn’t resist carping and crowing in the most comfortable place for such behavior: Twitter.
In a series of tweets, Huawei not only suggested that Apple presented a beige incarnation of the phone, but that its own new phones would be, well, beyond intelligent.
This seems to mean they’ll be filled with such sophisticated artificial intelligence that humans will not have to think anymore.
Also: Apple’s iPhone XS, XS Max, XR tests the limits of your budget CNET
The tweets didn’t mention Apple by name, but offered Apple-style visuals and obvious Apple-targeted sniping.
“Thanks for keeping things the same,” read one.
“Thank you for supporting us as innovators,” said another, which enjoyed the graphic from Apple’s event invitation.
Then, there was the positively insulting: “Thank you for letting us be the real hero of the year.”
I’m sure the Huawei Mate 20, to be unveiled in October, will enthrall the brand’s believers.
It’s hard to be a hero these days, though.
Huawei has been under suspicion in quite a few countries — including the US — for its alleged security issues.
The other day, it was also caught cheating on benchmarks.
I suppose some people might find this sort of thing heroic.
Also: iPhone XS: To upgrade or not to upgrade?
It’s remarkable, however, how many brands choose to scoff at Apple, while Cupertino seems to stand and smile.
Personally, I can’t wait to see Samsung’s latest Apple-mocking ad.
It’ll be a feat of creativity to find something that’s left to mock.
I know, how about a Christmas ad that says: “Buy the Galaxy Note 9. It’s a lot better than the X-Mess.”
Previous and related coverage:
Apple’s iPhone XS Max price tops out at $1,449 — and 8 other keynote takeaways
Apple launched the iPhone XS, XS Max and XR as well as an Apple Watch that now serves as a full fledged medical device. Here’s a look at the takeways and what you need to know.
iPhone XS: Here’s the one reason I won’t buy Apple’s new phone
One of the most highly touted breakthroughs of the iPhone X — and soon to be the iPhone XS — is also its biggest drawback in usability and productivity.
Apple iPhone XS, iPhone XS Max, iPhone XR: Features and specs compared
Let’s take a tour of the key features of Apple’s new iPhone XS, XS Max, and XR, and see how they differ.
iPhone XS/iPhone XS Max/iPhone XR: Here’s everything you need to know (in pictures)
Here’s everything from the September 12 launch event that you need to know about the iPhone XS, the iPhone XS Max, and the iPhone XR. Here I’ve captured details of the camera, battery life, the new A12 Bionic processor, launch dates, as well as the all-important price of these new devices.
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