Google is always concerned about the ads experience and try to improve it every working second. This is not just a figment as in 2017, Google took down more than 3.2 billion ads that violated advertising policies; that’s more than 100 bad ads per second. And it’s nearly double number of ads it removed in 2016!
There’re many algorithms and policies update along with time to improve the ads experience for its users. According to a recent blog post, Google updated several new policies to ban ads on unregulated or speculative financial products like cryptocurrency, binary options, foreign exchange markets and contracts for difference (or CFDs).
“Improving the ads experience across the web, whether that’s removing harmful ads or intrusive ads, will continue to be a top priority for us”, Scott Spencer, director of sustainable ads, said.
As the new threats emerge, Google updates new policies. Last year 28 new advertiser policies and 20 new publisher policies added to combat new threats and improve the ads experience online. And this year Google updated new restricted financial products policy that will be applicable from June 2018.
Not only the advertisers but publishers should also take care of Google’s policies, rules and regulations as last year it removed 320,000 publishers from its ad network for violating publisher policies, and blacklisted nearly 90,000 websites and 700,000 mobile apps.
MUST READ: 21 Reasons Why Google Penalize Your Website
According to Scott Spencer, the work to protect the ads ecosystem doesn’t stop here—it’s ongoing. As consumer trends evolve, as new policies update to protect the open web get better, so do online scams.
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