It’s a cliché but it’s true: for start-ups, cash flow is king. A lack of financial reserves is one of the leading reasons why start-ups fail.

A lucky few are fortunate enough to not have to worry about seeking external financing, either because they’re profitable from day one thanks to income from clients or the founders have a sizeable financial cushion of their own. However, for others, and especially those eyeing up rapid growth, securing external funding is a must.

There are a bewildering array of options facing founders today, each with their own upsides and downsides, but don’t worry, we’re here to help you navigate the scene with confidence.

In this guide we will look at angel investors, crowdfunding, bank loans, accelerator or incubator programmes, venture capital, partnerships with bigger firms or running your own ‘initial coin offering’, plus other routes. We will examine the pros and cons of all of the above, and give advice on what might be best for your business or start-up idea.

You will hear advice from founders, investors, venture capitalists and lawyers, all offering their advice based on years of experience of running their own companies, or funding a portfolio of start-ups.

Finally, we will hear tips on how to self-fund a start-up, why you may or may not be suitable to seek venture capital cash, plus information on the venture capital scene in the UK and your options for incubator or accelerator schemes.



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